Drive Renewals
Membership associations retain and grow their base using Relay’s feed technology for member communications.
Higher Open Rate X Better Conversion Rate = Business Outcomes
Relay’s personalized feeds drive communication between membership associations and their members. Associations see greater member loyalty by keeping them engaged with highly curated and relevant content.
renewals
credit card declines
win-back expense
Renewal Communications
By driving member engagement, membership associations typically see a 22% increase in renewals.
Clients use Relay Feeds to communicate the benefits of renewal, provide clear instructions to renew, and more throughout the member life cycle.
Renewal Communications
By driving member engagement, membership associations typically see a 22% increase in renewals.
Clients use Relay Feeds to communicate the benefits of renewal, provide clear instructions to renew, and more throughout the member life cycle.
Digital Adoption
We understand that an engaged member renews. That’s why Relay Feeds can be used to encourage downloads of your app, drive registrations for your portal, promote paperless statements, and set up autopay.
By promoting their mobile apps using Relay Feeds, clients see up to a 42% increase in app logins.
Usage of Products & Services
Our clients utilize feeds to educate customers on products and services like discounts and other promotions available to their members.
Relay clients have found that 92% of members feel more informed using Relay Feeds over other channels.
Top Membership Associations Choose Relay
DRIVING RENEWALS WITH RELAY FEEDS
AAA Western & Central NY Increases Chances for Renewal by 17%
AAA Western and Central NY uncovered that membership renewals among millennials were significantly lower than other groups and legacy channels were proving to be ineffective for reaching this population.
Together with AAA Western and Central NY, we built a simplified membership renewals workflow that delivered proactive messages to the member’s mobile phone without mailers or phone calls required. With this workflow, the association increased the likelihood of a renewal by 17%.
They also used Relay to notify members of a potential credit card decline due to an expired card, making the renewal process frictionless for the member and easier for AAA to process quickly.
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