Better Member Onboarding
Relay’s HIPAA-compliant feed technology is proven to help health payers reduce cost of care & improve member health from day 1.
Higher Open Rate X Better Conversion Rate = Business Outcomes
Relay’s personalized, HIPAA-compliant feeds drive better business outcomes for health payers by making onboarding new members easier.
Digital Welcome Kit
We understand the impact that a new member’s experience has on the health of that member and on cost of care.
Top health payers use Relay Feeds to welcome new members with an explanation of benefits, a heads up on their ID card coming their way, an invitation to select their PCP and more.
One client discovered that members were 175% more likely to review plan information when it was shared with them via Relay Member Feeds.
Digital Welcome Kit
We understand the impact that a new member’s experience has on the health of that member and on cost of care.
Top health payers use Relay Feeds to welcome new members with an explanation of benefits, a heads up on their ID card coming their way, an invitation to select their PCP and more.
One client discovered that members were 175% more likely to review plan information when it was shared with them via Relay Member Feeds.
Digital Adoption
We understand you have made significant investments in your app, portal, email campaigns, and more. That is why health payers use Relay to drive adoption of and engagement with these resources.
Clients have seen up to a 130% increase in web portal registrations when promoting the portal via Relay Member Feeds.
Health & Wellness Education
An informed and engaged member is a healthy one. That is why health payers use our personalized feeds to inform members of wellness resources available to them that keep them healthy. They also use Relay Feeds for sharing tips and reminders on how to manage an ongoing condition.
One Relay client saw a 45% increase in calls to health coaches by educating members on this available benefit and a 42% higher medication compliance.
HEDIS Improvement
Relay Feeds have proven to be helpful in driving ER deflection with proactive and educational reminders, preventive screenings, and care management messages.
One health payer saw an 11% uptick in preventive screenings, helping improve their HEDIS performance.
Top Healthcare Groups Choose Relay
Health Payers Drive Member Health From Day 1 with Relay
Relay clients in healthcare typically see…
42% lift in medication compliance
14% reduction in non-emergent emergency room visits
35% increase in action rate for flu care
11% increase in preventative screenings
21% lift in telehealth adoption
11% closures in care gaps
Improving MEDICAL ADHERENCE & DIGITAL ADOPTION
IBX increases preventative screenings by 11%
Independence Blue Cross was seeking a more effective approach to drive benefit utilization, medical adherence and digital adoption for its members.
With Relay, member engagement with programs grew significantly, leading to an 11% increase in preventative tests and screenings, a 20% increase in members switching from costly name brand drugs to generic drugs, and a 45% lift in calls to health coaches.
Their program was named Most Innovative Patient Education Campaign of the Year by Modern Healthcare and Advertising Age.
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