AAA Membership
AAA membership renewals among millennials were significantly lower than other groups and legacy channels were proving to be ineffective for reaching this population. Relay helped AAA capture renewals while simplifying the process.
Challenges Overcome
Membership renewal
AAA was finding that traditional forms of outreach like paper mail and outbound calls were becoming less effective and more expensive to renew memberships.
Membership renewal
AAA was finding that traditional forms of outreach like paper mail and outbound calls were becoming less effective and more expensive to renew memberships.
Challenges Overcome
Membership renewal
AAA was finding that traditional forms of outreach like paper mail and outbound calls were becoming less effective and more expensive to renew memberships.
Membership renewal
AAA was finding that traditional forms of outreach like paper mail and outbound calls were becoming less effective and more expensive to renew memberships.
Challenges Overcome
Engaging with millennials
The millennial population was the hardest to reach, but the most likely to provide a mobile number.
Engaging with millennials
The millennial population was the hardest to reach, but the most likely to provide a mobile number.
Challenges Overcome
Easy renewals
The company knew that finding a better way to reach customers was the first step, and making it easier to renew was equally as important.
Easy renewals
The company knew that finding a better way to reach customers was the first step, and making it easier to renew was equally as important.
Results Achieved
17%
More likely to renew
Relay was the answer AAA was looking for. Together, we built a simplified membership renewals workflow that delivered proactive messages to the member’s mobile phone, without mailers or phone calls required, and increased the likelihood of a renewal by 17%. AAA also used Relay to notify members of a potential credit card decline due to an expired card, so the renewal process would be frictionless for the member and easier for AAA to process quickly.