New Mobile Service for Health Insured

Arkansas Blue Cross and Blue Shield members with smartphones can sign up for a free new message service called the Wire®. Powered by Relay Network, the Wire is a simple and secure way for members to stay informed about their health on their own private communication channel. Users access it through unique links sent via text message.

Inside the member’s individual Wire are reminders about preventive care, member-only services, coverage and benefits information, and tips on how to find the most cost- effective, quality care. Videos, articles and other content will be permanently stored so the member can access it anytime.

“Our focus with the Wire is to send high-value content that members can use to manage their health,” said Eric Paczewitz, vice president of Corporate Marketing for Arkansas Blue Cross. “As a unique service tailored to every member, we’ll be able to provide support on a personal level.”

“The focus of every industry at the moment is on delivering great customer experiences, and that’s especially true in healthcare,” said Matt Gillin, CEO and co- founder of Relay Network. “We are so pleased to help Arkansas Blue Cross create more effective digital connections with its customers so it can deepen member relationships and improve health outcomes.”

The Wire will also be used to send specific, health condition-related information to (more) individuals who have chronic diseases or health episodes. By addressing member concerns, gaps in care, and benefits in a convenient channel, Arkansas Blue Cross hopes to make understanding healthcare and the system a little bit easier.

No download is required to use the free service. Standard message and data rates may apply depending on the member’s mobile phone plan. Members can sign up by editing their notification preferences within the online self-service portal, My Blueprint, or calling their plan’s customer service phone number.

The Wire is not available for Medi-Pak Advantage members, Medi-Pak Prescription Drug Plan members, Federal Employee Program members, Health Advantage conversion members, Arkansas State Employees/Public School Employees, and Short- Term Blue members.

Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,700 employees.

The Blue Cross and Blue Shield Association is comprised of 36 independent, community-based and locally operated Blue Cross and Blue Shield Plans that collectively provide health care coverage for nearly 106 million members — one in three Americans.